"Bad
ads can inspire me. I look at what's wrong and think about why
it's wrong and dig into my thoughts to create something that's
much better. I'll start with an idea and then take it in several
different directions. One of these almost always jumps out as the
best.
And if I get stuck on an idea, I clear my
head, tune out the rest of the world and take a moment to look
out the window and watch the birds."
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