Dutch Valley has been serving the Chicagoland area since 2012 with complete landscaping and snow and ice removal maintenance solutions. Dutch Valley delivers honest performance, a keen understanding of budgets and strives to develop efficiencies for outdoor, commercial maintenance needs.
Dutch Valley Landscaping came to the team at VIA asking us to bring new life to their website. The old site was outdated and had elements that are no longer used or supported. Dutch Valley wanted to update the site to accommodate the new look and feel of their logo, which has a much more modern and sleek look to it. Some of the items that needed to be addressed were:
Dutch Valley Landscaping wanted a website that not only answered questions for potential clients, but also showcased some of their work with beautiful images of projects that they have completed over the years. Along with updating the website, Dutch Valley Landscaping also needed an SEO strategy to improve website traffic.
Our approach to updating Dutch Valley's website was to completely overhaul the look and feel. The website wasn’t responsive, had out-dated scripts for the slideshow and gallery, and wasn’t optimized correctly. We decided to tackle all of these issues with one fell swoop and installed bootstrap as our framework. Bootstrap is a very nice, all-in-one go to solution that has tons of power when called upon.
Our team built an all new, full-screen, above the fold video header for the home page. This replaced the current marquee slider of images. We used an HTML5 video player and optimized the mp4 video to keep the size low. This video is also responsive, and on mobile, an image is placed due to HTML 5 compatibility on devices. For the interior pages, we created full-width, responsive header images based on page content. This replaced the fixed width images previously on the website that did not display properly on devices.
The final design touch included a new color scheme based on the new logo, as well as elements such as a weather widget, interactive testimonials and a call-to-action form to increase user engagement.
In regards to SEO, we researched current trends for the client’s business industry and came up with a list of keywords words to focus for creating meta title and descriptions, and content for each individual page. We also focused on alt-tags for each image, making sure they are descriptive and match the keywords we focused on.
The final result came out beautifully. Dutch Vally’s website now meets the industry standard for not only design techniques, but optimization, ensuring that the website loads without any wait time. The stylized image headers along with the colors help create an eye catching website.
Take a look at some of the images in the gallery or you can visit and experience first hand the new Dutch Valley Inc. website.
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